March 4, 2017 An affiliate program can be best if the target of advertisers and web-site publishers is fulfilled. One should have the technical know-how to run a best affiliate program. The refreshed marketing business is full with many programs which boast to be best. The so called best programs are run either by advertiser, web-site publishers or network service provider. Everyone infer out different meaning of best affiliate program according to his interests. However, there are different meanings of a program for advertiser, web-site publishers and network service provider too. The best program can be described as an affiliate program in which advertisers and web-site publishers share a common interest. Best affiliate program for advertisers It is true that advertisers are the back-bone of affiliate marketing industry. The need for advertisement gives birth to best programs. An advertiser searches for high traffic web site with relevancy to his advertised product. The sole aim of advertising is to increase sale of the advertised product. Advertiser pays to web-site publishers according to his expectations from visitors such as click, lead or sale of the product. The web-site publishers only run a program. Best affiliate program for affiliates Web site publisher is instrumental in giving desired result to the advertiser. A web site publisher increases the traffic on his site. The advertiser uses his traffic for promoting his product through a best affiliate program. Web-site publishers get commission whenever the advertiser gets his desired result. In a best affiliate program, web-site publishers maintain record of all clicks, leads or sales to ask a commission. Best affiliate program for a network The role of a network is highlighted in bringing advertisers and publishers together for a program. Marketing network mediates between the two. He looks after the interests of an advertiser as well as a publisher in a program. It is through network that payments are received by publishers. Marketing network keeps record of all the account. It keeps a close watch on the clicks, leads or sales generated through a best affiliate program. Network provides all the tools necessary to run a program to the publishers in a best affiliate program. Examples of a best affiliate program Cost-per-Click (CPC), Cost-per-Lead (CPL) and Cost-per-Sale (CPS) are all examples of a best affiliate program. In CPC, publishers get hefty commission on mere clicks. The CPL affiliate program generates revenue for publishers whenever a lead is received by the advertiser. CPS is the best affiliate program because advertisers pay commission on furnishing a sale. Advertisers can choose a program according to their requirements. If you need only contact details of the visitors then CPL affiliate marketing can be a best affiliate program for you. If you wish to display a banner then CPC program can work as a best affiliate program for you. Free affiliate program are becoming popular day by day. It is topic of my next article. I will evaluate the advantages of a free affiliate program in my next article.